WynnBet sells Michigan iGaming license to Caesars Entertainment

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michigan online casinoCaesars Entertainment has taken over the iGaming operations of WynnBet in Michigan, marking a significant expansion of its digital gaming empire.

This acquisition, set in partnership with the Sault Ste. Marie Tribe of Chippewa Indians, is due to reshape the iGaming and sports betting experience in Michigan by offering players a richer and more diverse gaming environment.

Continue reading more below to learn all about the new iGaming changes in Michigan.

Partnership with the Sault Ste. Marie Tribe of Chippewa Indians

At the heart of this acquisition is Caesars’ newly forged long-term partnership with the Sault Ste. Marie Tribe of Chippewa Indians, a move that grants Caesars extended market access rights.

The tribe, which operates Kewadin Casinos across Michigan’s Upper Peninsula, brings to the table a wealth of experience in the casino industry, complementing Caesars’ digital innovation drive.

Matt Sunderland, Caesars’ SVP and Chief iGaming Officer, celebrates the partnership as a crucial step towards expanding the company’s digital offerings and tapping into a significant market. In a press release, he said:

“As we continue to grow our iGaming franchise, the assumption of WynnBET’s iGaming operations in Michigan allows us to tap into a significant market and customer base, providing a crucial step forward in growing our digital products and offering players more ways to play.
We are honored to work with the Sault Ste. Marie Tribe of Chippewa Indians and look forward to growing with them in Michigan.”

Austin Lowes, Chairman of the Sault Ste. Marie Tribe, highlighted Caesars’ expertise in the U.S. iGaming market and its commitment to fostering strong relationships within Indian country when he said:

“It was paramount that our next partner in iGaming possessed both expertise in the U.S. iGaming market and a history of strong partnerships in Indian country. We believe we found that with Caesars and look forward to being part of their new iCasino offering.”

 

Boosting Michigan’s iGaming Ecosystem

This deal arrives at a time when Michigan’s iGaming and sports betting sectors are witnessing robust growth, with gross receipts reaching $229.6 million in January alone.

By integrating WynnBet’s operations, Caesars broadens its service portfolio and ensures a seamless transition for existing WynnBet customers to its platform.

 

Gross iGaming revenue in Michigan in 2024 was 18.4% higher year-on-year, surpassing the $153.7M that was reported a year earlier, in January 2023.

Additionally, the acquisition’s announcement coincides with Caesars Entertainment reporting significant growth in its digital sector.

Tom Reeg, CEO of Caesars, points to a 28% increase in Caesars Digital net revenue in the fourth quarter of 2023, a testament to the company’s strategic focus on expanding its digital footprint.

This move not only strengthens Caesars’ position in Michigan’s iGaming market but also signals its commitment to enhancing online gaming options for players across the United States.

As Caesars Entertainment and the Sault Ste. Marie Tribe of Chippewa Indians embark on this exciting venture, the future of iGaming in Michigan looks brighter than ever.

This partnership not only promises to bring innovative gaming experiences to players but also sets a new standard for collaboration between leading gaming companies and Native American tribes.

Lastly, with both entities eyeing further growth, Michigan’s gaming enthusiasts have much to look forward to.

 

Caesars has partnered with the Sault Ste. Marie Tribe of Chippewa Indians for its Michigan iGaming operations.

The partnership is set to enrich the iGaming and sports betting experience in Michigan by offering a more diverse gaming environment.

The acquisition broadens Caesars’ service portfolio and contributes to the growth of Michigan’s iGaming ecosystem.

The partnership is important because it combines Caesars’ digital innovation with the tribes’ rich heritage and experience, fostering a respectful and productive collaboration.

Existing WynnBet customers in Michigan will experience a seamless transition to Caesars’ platform.

 

Catie Di Stefano has worked in the gambling industry since 2011 for major brands like Hard Rock Hotel & Casino, Gaming Innovation Group and Betsson Group. She started in customer support at age 19 and has since worked her way through VIP, CRM and Marketing. Today, Catie is passionate about educating players on consumer rights and the best approaches for legal play in the United States as the Director of Community Marketing at OnlineGamblers.com. Catie was born in Indonesia but grew up in Sweden. Currently, she resides in Spain with her two daughters.

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