BetMGM has appointed Vanna White as the new face of its Wheel of Fortune online casino brand. As part of this new role, White will be featured in omnichannel ads promoting the online casino. Also, she will be endorsing other marketing materials in support of the mobile app version of the platform, which is now available in New Jersey.
The Wheel of Fortune online casino was launched in March in collaboration with IGT. It is home to America’s Game-branded slot titles and other themed games and features. BetMGM is currently the leader in US iGaming, with a 28% market share across six states where it is legal.
White has appeared in over 7,500 episodes of Wheel of Fortune since 1982. She has also become a household name during her 40 years associated with the hit TV game show. She commented, “After 40 years, I love the way Wheel of Fortune continues to find new ways to entertain and engage. I’m excited to help BetMGM to promote this first-of-its-kind online casino, where players can experience the excitement of Wheel of Fortune slots in their own home.”
Matt Prevost, BetMGM chief revenue officer, added: “Vanna White is synonymous with Wheel of Fortune, and BetMGM is happy to work with her in connection with promoting the newly launched Wheel of Fortune online casino. At retail casinos and online, Wheel of Fortune slots continues to be player favorites which is a testament to the slot innovators at IGT.”
The move comes as BetMGM seeks to expand its customer base. The company also establishes itself as a major player in the US online gaming market. With White as the new face of the Wheel of Fortune online casino brand, BetMGM hopes to attract more players. With the famous face of Wheel of Fortune, BetMGM will increase engagement with existing ones.
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