Underdog’s GuardDog RG Innovation Fund Invests In idPair


GuardDog Fund logoOn March 4, 2024, in Brooklyn, New York, Underdog, through its innovative GuardDog fund, announced its investment in idPair, a responsible gaming data anonymization and analytics company.

Keep reading below to learn more about Underdog‘s latest approach to gambling safety and consumer protection.

IdPair’s Tech Solutions

At the heart of this partnership is idPair’s cutting-edge technology, designed to provide a centralized view of an individual’s gambling activity across multiple platforms.

But this isn’t just about tracking the wins and losses of the individuals.

The data collection provides an overall understanding of gambling behavior, allowing regulators and operators to set universal responsible gaming limits.

  Adam Warrington, Vice President of Responsible Gaming at Underdog, encapsulates the vision:

Most users play with more than one operator for their gaming activity. The opportunity we see with idPair is the ability to connect people and their play, and use those insights to inform enhanced responsible gaming initiatives.

Also, Jonathan Aiwazian, CEO of idPair, expresses excitement over the investment and partnership, emphasizing the acceleration of their mission to drive collaborative information sharing among operators and regulators.

So, this alliance is a commitment to creating a safer and more sustainable environment for all players.

Moreover, idPair’s technology aims to detect and mitigate harm from high-risk gambling across platforms.

In fact, the mission has already seen the company actively engaging with legislators, regulators, and operators in multiple jurisdictions.

Academic Partnerships

Understanding that the path to sustainability in the gambling industry requires solid research, idPair has partnered with several major universities.

Furthermore, these collaborations aim to study anonymized transactional data, offering insights into consumer behavior across gambling platforms.

Through scientific analysis, idPair and its academic partners are identifying markers of harm, enabling early intervention, and fostering responsible gaming practices.

This partnership includes a significant investment from GuardDog and prioritizes idPair’s integration into Underdog’s product offerings. Also, Underdog’s leadership and idPair’s data innovation signal a new era in gambling safety.

A Call to Action for Entrepreneurs

The collaboration between Underdog and idPair serves as a model for companies and entrepreneurs in the gambling industry.

Furthermore, GuardDog’s investment in idPair is a testament to Underdog’s commitment to advancing safer play through technological innovation and collaborative partnerships.

Puzzle PiecesEntrepreneurs eager to support responsible gaming should reach out to join this movement, focusing on safety and education.

Moreover, the Underdog and idPair partnership marks a significant shift toward responsibility and care in this high-stakes gaming industry.

By leveraging technology to understand and mitigate the risks of gambling, this collaboration aims to ensure that the future of gambling is safe.

Finally, for players, regulators, and the industry at large, this marks a meaningful moment. It is a step towards a world where gambling is enjoyable, sustainable, and responsible.

Responsible Gaming

If you’re experiencing challenges with gambling, reach out to the National Problem Gambling Helpline at 1-800-GAMBLER or engage in a conversation online at www.1800gamblerchat.org.

This service is accessible around the clock, every day of the week, providing assistance, valuable information, and direction to resources for those impacted by gambling issues.


It’s an innovative fund by Underdog focused on investments in responsible gaming technologies.

idPair is a company specializing in responsible gaming data anonymization and analytics.

By providing a centralized view of gambling activity across platforms for better regulation and limits.

It represents a major step toward safer, more responsible gambling through collaborative tech solutions.

The aim is to detect and mitigate harm from high-risk gambling across various platforms.

They enable research into consumer behavior and identification of harm markers for early intervention.

By supporting responsible gaming and joining movements focused on safety and education.

It aims to make gambling more enjoyable, sustainable, and responsible by leveraging technology.

Liga Tarasova has a history of quality assurance and leading teams in an outsourcing company. Currently, she is working remotely as an Editor in Chief for Onlinegamblers.com. She stands for fair and safe gambling for people in the USA. Not long ago, she lived in Malta, the global iGaming hub, and worked at an iGaming company offering cloud-based product and platform services to B2B partners. Liga’s passion is visual arts and interior design.

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