Seven Operators Apply For North Carolina Mobile Betting License


In recent news, North Carolina has opened its doors to a new era of sports betting, with seven operators eagerly competing for mobile betting licenses. This development promises to bring legal and safe gambling opportunities to the Tar Heel State. Please continue to read below to learn the details of this significant development and what it means for bettors in North Carolina.

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Meet the Seven Operators

The North Carolina State Lottery Commission recently unveiled the names of the seven operators who have submitted applications for mobile betting licenses by the recommended deadline of December 27, 2023. These operators are:

  1. bet365
  2. BetMGM
  3. DraftKings
  4. ESPN Bet
  5. Fanatics Sportsbook
  6. FanDuel
  7. Underdog

One notable absence from this list is Caesars Sportsbook, a prominent nationwide sports betting brand. However, Caesars has taken a different route by applying as a service provider due to its existing relationships with tribal casinos in North Carolina.

A New Contender Emerges

Among the seven operators, Underdog stands out as a new player in the sports betting arena. Founded by Jeremy Levine, who previously cofounded the StarStreet and DRAFT fantasy apps acquired by DraftKings and Paddy Power Betfair, Underdog is set to make its mark. With its recent acquisition of an online sports betting license in Ohio, Underdog is poised for a North Carolina debut in 2024.

Partnerships and Alliances

Sportsbook companies must partner with professional sports teams, venues, or qualifying sports organizations to operate in North Carolina. Several operators have already disclosed their partnerships:

  • bet365 has joined forces with the NBA’s Charlotte Hornets
  • ESPN Bet is partnering with Quail Hollow Club, a renowned PGA Tour venue
  • FanDuel has solidified its connection with the PGA Tour for mobile access
  • Fanatics Sportsbook will team up with the NHL’s Carolina Hurricanes
  • As for the remaining operators, such as BetMGM, DraftKings, and Underdog, they are yet to announce their official partnerships

The Countdown Begins

The law requires that sports betting operations commence by June 15, 2024. However, there’s an exciting twist. Governor Roy Cooper has expressed his desire for sportsbooks to start accepting bets in time for the 2024 NCAA Division I men’s basketball tournament, known as March Madness. Moreover, the rivalry between the North Carolina Tar Heels and the Duke Blue Devils adds excitement to this event.

While DraftKings and FanDuel currently dominate the U.S. sports betting landscape, the arrival of smaller sportsbooks like Underdog, ESPN Bet, and Fanatics Sportsbook in North Carolina in 2024 suggests a potential shift in the industry’s landscape. Also, ESPN Bet, backed by a $1.5 billion investment from Penn Entertainment, is one to watch closely as it seeks to leverage its sports media brand.

North Carolina’s journey into legal sports betting is an exciting development for residents and operators. With the countdown to June 15, 2024, underway and March Madness on the horizon, the Tar Heel State is ready to become a significant player in sports betting.

The seven operators are bet365, BetMGM, DraftKings, ESPN Bet, Fanatics Sportsbook, FanDuel, and Underdog.

Caesars Sportsbook has applied as a service provider due to its existing relationships with tribal casinos in the state.

Underdog is a new player founded by Jeremy Levine, known for cofounding StarStreet and DRAFT fantasy apps. They aim to make a mark in North Carolina’s sports betting landscape.

The law requires sports betting operations to commence by June 15, 2024.

ESPN Bet is backed by a $1.5 billion investment from Penn Entertainment, leveraging the sports media brand.

Partnerships with professional sports teams, venues, or sports organizations are necessary for operating in the state.

The North Carolina State Lottery Commission is responsible for licensing and regulating the state’s newly expanded gaming industry, including sports betting.

A portion of the tax revenue supports 13 local colleges and universities, enhancing collegiate athletics.

Governor Roy Cooper desires sportsbooks to start accepting bets in time for the 2024 NCAA Division I men’s basketball tournament, March Madness.

Liga Tarasova has a history of quality assurance and leading teams in an outsourcing company. Currently, she is working remotely as an Editor in Chief for She stands for fair and safe gambling for people in the USA. Not long ago, she lived in Malta, the global iGaming hub, and worked at an iGaming company offering cloud-based product and platform services to B2B partners. Liga’s passion is visual arts and interior design.

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