Optimove: Changing the Game in CRM Marketing for Gambling


Are you caught up in the spinning wheel of CRM Marketing reports, not knowing where to place your marketing bets? Don’t worry! Online Gamblers have got you covered! We caught up with Daniel De Souza, Director of iGaming Partnerships, from Optimove at the gambling conference SBC Summit North America 2023.

Optimove provides a clear-cut customer retention solution by using advanced AI, control groups, multitouch attribution, and continuous testing for each campaign. It removes the guesswork, allowing you to focus on validated strategies.

Daniel De Souza Optimove

In short, with Optimove, you hit the CRM attribution jackpot every time.

Optimove’s Winning Strategy

If we think of each player’s journey as a card, then Optimove goes beyond just dealing with the right cards. They ensure each card reaches the right player at the right moment. By leveraging AI, it moves beyond the need for manual interventions.

In the gambling industry, you should focus on automating your marketing operations instead of manually pressing buttons. Otherwise, with this level of high turnover data, there is the risk of human mistakes. As Daniel from Optimove explains:

 “The only way you get the right message to the right customer at the right time is by having AI do this for you.”

CRM Predictive Modelling with Optimove

Optimove’s predictive modeling is a sure bet for your marketing strategy. Embedded in Optimove’s data infrastructure, it is a game-changer for CRM managers.

optimove crm easy

Daniel describes how easy it is to identify trends and anomalies in customer behavior with this tool. It’s like turning on the lights in a casino – you suddenly see everything clearly!

Optimove: No More Manual Sleuthing

Daniel also shared a story from his time as a CRM manager with a casino and sports operator, where the challenge was to differentiate customers based on their preferences. A VIP player, assumed to be a casino player based on his high wagering, wasn’t engaging with the offered bonuses. The plot twist? His primary engagement driver was sports betting. The VIP player only placed big casino bets when he came to bet on a sports game.

Identifying such trends manually was tedious, but with Optimove, it’s easy. The platform can quickly find “look-alike players,” which streamlines the processes and enables businesses to scale up fast.

Fair Pricing and A-Grade Support

Besides game-changing features, Optimove assures you don’t have to gamble with your budget. With competitive pricing, a dedicated support team, an AI brain, and all the marketing channels – it’s the perfect partner for operators seeking premium CRM Marketing solutions in the gambling industry. Your resources can be spent where needed while Optimove AI handles the hassle for you.

Watch Online Gamblers video interview below with Optimove to learn more about CRM marketing in the gambling industry:


Learn more about Optimove, the gambling industry’s secret tool for AI optimized CRM 🌟 #optimove #gamblingindustry #crm #marketing #sportsbook #casino

♬ original sound – onlinegamblers.com

optimove crm

An Enhanced Customer Experience

Optimove reshuffles the deck when it comes to player interaction. It provides a comprehensive view of each player, helping you manage personalized player interactions across all channels and launch detailed orchestrated campaigns swiftly with no risk of campaigns cross-firing. It’s all about enhancing player loyalty and lifetime value.

Seamless Integration

Fear not the tech. Even with its advanced features, integrating Optimove into your existing CRM is super easy. Their extensive support team ensures smooth sailing every step of the way.
With Optimove, you’re not just playing the game—you’re changing it.

Big thank you to Daniel De Souza at Optimove for taking the time to sit down with us at Online Gamblers!

Optimove uses advanced AI and Machine Learning algorithms and constant, statistically viable testing for each campaign, removing the guesswork and focusing on what gives results.

Optimove uses AI to make sure marketing always starts with the client, instead of a service or a product. That means it will always deliver the right message to the right customer at the right time, taking away the need for people to do it.

Optimove’s ability to predict activation, retention, lifetime value and more, is built into its system, and helps to easily identify patterns, behaviors and opportunities in customer behavior. With this data, they can build the best personalized customer journey for your players.

Optimove can quickly find customers who behave in similar ways, segmenting them into a target audience and ready for marketing communications based on their collective similarities.

Optimove offers advanced, industry-leading CRM Marketing capabilities, fair prices and a dedicated team to help you, making it an excellent choice for those looking for top-quality CRM solutions in the betting and casino world.

Optimove changes in how players interact by understanding each player, managing custom interactions across all channels, and launching detailed, personalized and relevant campaigns quickly.

Even with all its cool features, putting Optimove into an existing CRM system is a breeze with the help of their big support team.

With Optimove, operators aren’t just playing the game; they’re making it better by starting marketing with the players instead of a product or a service.

AI tools allow Optimove to offer custom player interactions, predict customer actions, and automate and orchestrate processes to help businesses grow quickly.

Optimove improves player loyalty and increases lifetime value by offering custom interactions and campaigns based on a complete understanding of each player’s journey.

Catie Di Stefano has worked in the gambling industry since 2011 for major brands like Hard Rock Hotel & Casino, Gaming Innovation Group and Betsson Group. She started in customer support at age 19 and has since worked her way through VIP, CRM and Marketing. Today, Catie is passionate about educating players on consumer rights and the best approaches for legal play in the United States as the Director of Community Marketing at OnlineGamblers.com. Catie was born in Indonesia but grew up in Sweden. Currently, she resides in Spain with her two daughters.

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