New Jersey Launches Responsible Gaming Awareness Campaign

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New Jersey Attorney General Matthew J. Platkin and the Division of Gaming Enforcement (DGE) have announced a responsible gaming public awareness campaign during Problem Gambling Awareness Month.

Keep reading to learn more about the state’s commitment to responsible gambling practices while addressing the challenges of problem gambling.

A Proactive Approach to Problem Gambling

New Jersey Office of the Attorney GeneralThis initiative is a year-long campaign planned to coincide with major sporting events, like March Madness and the Super Bowl LIX in 2025.

Marketsmith, a Whippany-based marketing agency, is leading the $300,000 campaign.

It’s tasked with creating messages that emphasize responsible betting, particularly during high-stakes moments when emotions or alcohol could impair judgment.

New Jersey‘s approach is to promote responsible gambling and embed it in the fabric of the gaming industry. In fact, recent data has revealed that online casinos earned $182.3 million in February 2024.

Therefore, the state is acting decisively to ensure this profitable sector prioritizes participant well-being.

The Role of Leadership in Combatting Problem Gambling

Key figures, including Attorney General Platkin and DGE‘s interim director, Mary Jo Flaherty, emphasize New Jersey’s committed approach to addressing gambling responsibly.

  Mary Jo Flaherty stated:

We are eager to share more information about how individuals can empower themselves with responsible gaming tools, whether that means becoming more self-aware of their behavior, taking more breaks from gaming, or deciding to stay away from a game for a longer period.”

Platkin highlighted that gambling’s legalization brings benefits but also demands a vigilant effort to mitigate any arising negative consequences.

The campaign’s goal is to equip individuals with the necessary knowledge and responsible gambling tools, urging the recognition of when to seek assistance.

This initiative, based on a Rutgers University study, highlights New Jersey’s nearly 6% high-risk gambling rate, far exceeding national averages.

With online gambling nearly tripling since 2017, this campaign must effectively reach and address a significantly broader audience.

Tools and Resources

New Jersey responsible gaming toolsThe empowerment of gamblers through self-awareness and responsible gaming tools is central to New Jersey’s message.

The campaign emphasizes the importance of setting limits, taking breaks, and the option to exclude yourself from gaming activities.

To modernize access to support, the DGE has introduced video conferencing for self-exclusion enrollment, removing the travel barrier for those seeking assistance.

Moreover, the campaign targets explicitly demographics identified as most at risk, including young men and gamblers who identify as Black/African American or Hispanic.

This targeted approach acknowledges the diversity of the gambling community and addresses the unique challenges these groups face.

New Jersey campaign’s call to action is clear: “Vet before you bet.”

Gamblers are urged to consult the list of licensed operators on the DGE’s website, ensuring their gaming experience remains within the bounds of legality and responsibility.

This initiative’s goal is to keep the negative impacts of problem gambling under control.

Also, it’s about creating a culture of informed, conscious gambling that respects the limits of individual well-being.

Responsible Gambling in New Jersey

New Jersey’s proactive stance on responsible gambling sets a benchmark for other states. Their campaign has strategic media placements, educational resources, and targeted support for a comprehensive approach to combat problem gambling.

It ensures gaming thrills don’t compromise individual health or well-being.

As this campaign unfolds, it reminds us that the biggest win in gambling is a safe and responsible experience.

Furthermore, New Jersey offers various tools and resources to help players gamble responsibly and seek help if needed.

NCPG helpline problem gamblingTools and Resources:

If you are facing challenges with gambling, remember that there is always support available.

Reach out to the National Problem Gambling Hotline for confidential help 24/7 throughout the year.

Alternatively, you can text 1-800-522-4700 or access support through online chat.

Learn about responsible gaming by following the Online Gamblers Academy‘s guidance for enjoyable and safe gambling experiences.

 

New Jersey promotes responsible gambling by embedding safe practices in the gaming industry and offering support tools.

Marketsmith, a Whippany-based marketing agency, leads the $300,000 responsible gambling campaign.

Responsible betting is crucial during high-stakes events to avoid impaired judgment due to emotions or alcohol.

New Jersey offers self-awareness tools, limits, breaks, self-exclusion via video conferencing, and checks for licensed operators.

The campaign targets demographics at high risk, including young men and those identifying as Black/African American or Hispanic.

New Jersey’s nearly 6% high-risk gambling rate significantly exceeds the national average.

The goal is to control problem gambling’s negative impacts and foster informed, conscious gambling.

Tools and Resources:

If you are facing challenges with gambling, remember that there is always support available.

Reach out to the National Problem Gambling Hotline for confidential help 24/7 throughout the year.

Alternatively, you can text 1-800-522-4700 or access support through online chat.

Learn about responsible gaming by following the Online Gamblers Academy‘s guidance for enjoyable and safe gambling experiences.

Setting limits helps maintain control and prevents gambling from negatively impacting well-being.

Gita Puikevica-Puikevska is a dedicated content creator based in Riga, Latvia. Her degree in technical translation and passion for music mirrors her creative approach to content writing. She is committed to keeping players informed with the latest gambling-related news and insights. Gita's commitment to promoting responsible gambling practices in the United States showcases her dedication to making a positive impact in the online gambling community.

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