NBA, NHL, and MLB: Bet Smart with ”Never Know What’s Next”

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In a groundbreaking collaboration, the National Basketball Association (NBA), Major League Baseball (MLB), and the National Hockey League (NHL) have joined forces to launch a captivating Responsible Gaming campaign. The initiative, titled “Never Know What’s Next,” takes a bold step in educating sports enthusiasts about the unpredictability of sports betting. Let’s dive into the details of this exciting campaign.

“Never Know What’s Next”

On November 21, 2023, the sports world witnessed the release of a 30-second ad across the NBA, MLB, and NHL‘s social platforms, including their X accounts (formerly known as Twitter).

responsibleplay site

The ad showcases thrilling gameplay moments from each league, emphasizing the message that there are no guaranteed wins or “easy money” in sports betting.

Airing During NBA’s In-Season Tournament

The campaign reached its pinnacle with the TV premiere during the NBA’s in-season tournament clash between the Cleveland Cavaliers and the Philadelphia 76ers. The 30-second spot aired on TNT at 7:30 p.m. ET, captivating a wide audience. Supported by industry giants such as DraftKings, Fanatics, FanDuel, Penn Entertainment, and the National Council on Problem Gambling, the campaign is set to leave a lasting impact.

ResponsiblePlay.org

Central to the campaign is the redirection of bettors to ResponsiblePlay.org, an online resource operated by the National Council on Problem Gambling (NCPG). This site provides valuable information on responsible gaming, featuring a screening quiz on gambling behavior and links to local state resources. The collaborative effort of the NBA, MLB, and NHL extends beyond the campaign, aiming to promote responsible gaming education across the United States.

  About the Leagues

NBA: The NBA, a global sports and media organization, aims to inspire and connect people worldwide through the power of basketball. With a significant international presence, the NBA is committed to social responsibility through initiatives like NBA Cares.

MLB: Major League Baseball, the most historic professional sports league in the United States, comprises 30 member clubs and is dedicated to making a positive impact in communities globally. MLB continues to expand its global reach and engage fans through innovative platforms.

NHL: Founded in 1917, the NHL consists of 32 Member Clubs and entertains millions of fans worldwide. The league is committed to building healthy and vibrant communities, promoting diversity and inclusion through initiatives like Hockey Is For Everyone®.

Insights from Sports Leaders

Scott Kaufman-Ross, Senior Vice-President Head of Gaming and New Business Ventures at the NBA, highlighted the importance of discouraging young people from viewing sports betting as a quick source of income.

He emphasized the shared commitment of sports leagues, gaming operators, and responsible gaming partners in educating fans about the inherent risks associated with betting.

Keith Wachtel, NHL Chief Business Officer, stressed the critical timing of the initiative, considering the increasing number of fans legally betting in their home states.

Wachtel underscored the collaborative efforts with media, sportsbook partners, and fellow leagues to inform fans about the risks and emphasize the importance of setting limits and betting responsibly.

Building on Past Commitments

This campaign is a testament to the continued commitment of the NBA, MLB, and NHL in promoting responsible gaming. Scott Kaufman-Ross mentioned the NBA’s involvement in the American Gaming Association’s “Have A Game Plan. Bet Responsibly” campaign earlier this year.

Casey Brett, MLB Senior Vice President of Business Development, expressed pride in contributing to the campaign, emphasizing the importance of ensuring sports betting remains safe for all enthusiasts.

The “Never Know What’s Next” campaign is a collaborative initiative by the National Basketball Association (NBA), Major League Baseball (MLB), and the National Hockey League (NHL). Launched to educate sports enthusiasts, it emphasizes the unpredictability of sports betting through a 30-second ad featuring thrilling gameplay moments from each league.

 

The campaign premiered on November 21, 2023, with a 30-second ad across the NBA, MLB, and NHL’s social platforms, including their X accounts. The ad also aired on TNT at 7:30 p.m. ET during the NBA’s in-season tournament clash between the Cleveland Cavaliers and the Philadelphia 76ers.

 

The campaign promotes responsible gaming by highlighting the risks of sports betting and the absence of guaranteed wins. Supported by industry giants like DraftKings, Fanatics, FanDuel, Penn Entertainment, and the National Council on Problem Gambling, the initiative aims to leave a lasting impact.

 

ResponsiblePlay.org is an online resource operated by the National Council on Problem Gambling (NCPG). The campaign directs bettors to this site, providing valuable information on responsible gaming, including a screening quiz on gambling behavior and links to local state resources. The collaborative effort extends beyond the campaign to promote responsible gaming education across the United States.

 

Leaders like Scott Kaufman-Ross (NBA) and Keith Wachtel (NHL) emphasize the importance of discouraging young people from viewing sports betting as a quick source of income. They stress the shared commitment of sports leagues, gaming operators, and responsible gaming partners in educating fans about the inherent risks associated with betting, and the critical timing of the initiative considering the increasing number of fans legally betting in their home states.

Liga Tarasova has a history of quality assurance and leading teams in an outsourcing company. Currently, she is working remotely as an Editor in Chief for Onlinegamblers.com. She stands for fair and safe gambling for people in the USA. Not long ago, she lived in Malta, the global iGaming hub, and worked at an iGaming company offering cloud-based product and platform services to B2B partners. Liga’s passion is visual arts and interior design.

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