With the help of Simplebet, micro-betting will be integrated into Caesars Sportsbook. In their multi-year deal, they are planning to allow Caesar’s players to have varied micro betting options. This includes options to bet on the results of every play, pass, possession, and pitch within a game across the NFL, NBA, college football, and basketball, as well as MLB, once the 2023 season begins.
Eric Hession, President of Caesars Digital, shared, “Play-by-play betting is an innovation that we know our customers want access to. We’re excited to enhance our product experience by bringing customers closer to the sports, teams, and athletes they love than ever before at a time when the sports calendar is packed with marquee events.”
2022 was a record year for in-play MLB betting. Month-over-month growth occurred at every stage in the season, including the World Series, with this momentum spreading across to football and basketball. As a result, Simplebet has stated that it is approaching a total micro-betting handle of $1bn across its partners.
CEO and COO of Simplebet thoughts
Simplebet CEO Chris Bevilacqua commented, “Forging a partnership with an iconic brand and leader in sports betting such as Caesars accentuates that micro-betting is becoming an emerging feature of the betting landscape and a must-have offering for any major sportsbook. Micro-betting has transformed the way fans, operators, and media companies view live sporting events. We’re excited to work with such a dynamic partner to accelerate its widespread adoption.”
Simplebet COO Mark Nerenberg added: “Why it’s becoming big now is because it’s uniquely suited for US sports. In US sports, you have a certain cadence where there’s some downtime in between each impactful play or micro event, like a pitch or a play in football. You have that in tennis as well, but generally, soccer is by far the most volume in sports betting globally. Not the best sport for micro-timeframe betting. Tennis is, and that does well, but there are not a lot of creative markets.
He added that with baseball and football, we have ‘Will this next play be a rush or pass?’ ‘Will it be a first down, yes or no?’ We actually have the option where you can combine those and say this next play will be a pass for a first down or a rush and not a first down. There are a lot of interesting markets you can offer, and they are opinions that casual and sports fans have and talk about.
What is Simplebet?
The company’s mission is to power the future of fan engagement. Simplebet is a B2B product development company using machine learning and automation. It makes every moment of every sporting event in a betting opportunity. The brand is also enabling sports fans to interact with products that are simple, intuitive, and entertaining.
Liga Tarasova has a history of quality assurance and leading teams in an outsourcing company.
Currently, she is working remotely as an Editor in Chief for Onlinegamblers.com. She stands for fair and safe gambling for people in the USA.
Not long ago, she lived in Malta, the global iGaming hub, and worked at an iGaming company offering cloud-based product and platform services to B2B partners.
Liga’s passion is visual arts and interior design.