Lightning Bets on PointsBet
PointsBet has announced a new NFL ‘Lightning Bets’ feature on its app. They have reported a 108% week-on-week increase in their live market ‘’Lightning Bets’’ handle, coupled with a 184% increase in unique customers using the PointsBet app. During week 5 of Sunday Night Football, NFL Lightning Bets were the most popular live markets on the PointsBet app. The growth comes just days after PointsBet unveiled its new content-based hub PointsBet+ within the app, enhancements inclusive of clips on betting events with individualized feeds. PointsBet has committed to building out its live betting offering to differentiate itself from its main US rivals such as DraftKings, BetMGM, and FanDuel.
PointsBet stated that emphasis on live betting has become the key objective for the firm. A central spur in this process is the firm’s partnership with Nellie Analytics, a deal clinched as part of the A$94m investment made by SIG Sports Investment Corporation in June. In the agreement between the two, Nellie Analytics provides extensive sports analytics and modeling to PointsBet on a cost-free basis for an initial period of time but with a view to a longer-term agreement.
PointsBet USA CEO Johnny Aitken said, “Live, in-game betting is not only the future of the American sports market, but it’s what the sports bettor wants right now,” he explained. “We recognize that, and we’ve upped our investment in our product. Lightning bets are a continued development in our strategy to own the future of sports betting.” Currently, PointsBet offers Lightning Bets to users for NFL, NBA, and college basketball matchups – with additional markets set to be rolled out in the near future for MLB, as well as soccer, ahead of the World Cup.
PokerStars VR soon available on Meta’s Quest Pro headset
Flutter’s virtual reality title PokerStars VR will be available on Meta’s Quest Pro headset when it launches later this month. During Meta’s Connect event this week they announced the Quest Pro product.
PokerStars VR, meanwhile, was launched in 2018. Players cannot gamble for real money, though they can purchase extra virtual chips and certain in-game items. As the game’s title suggests, it allows players to join virtual reality rooms and play roulette, blackjack, slots, craps, and poker. Game’s developer Lucky VR has introduced several new features to take advantage of Quest Pro’s “next-generation capabilities.”
PokerStars VR will also upgrade face and eye tracking, among other enhancements. James O’Reilly, PokerStars’ Director of VR and Innovation said, “We’re extremely proud to be part of the launch of Meta’s Quest Pro, which is a virtual and mixed reality transformation. Our developers have been having great fun exploring what this technology means for our players and we can’t wait to show them what we have in store.”
Fanatics launching US sports betting in January 2023
Fanatics CEO Michael Rubin confirmed that the company is entering real-money sports wagering in the U.S. in January. Rubin said Fanatics intends to go live in “15 to 20 states” by the 2023 NFL season.
“We’ll be in every major state other than New York, where you can’t make money,” said Rubin. “We do like to make money, by the way. It’s this crazy concept in business – where we have revenue, we try to have profits that follow it,” he added.
Last year, Fanatics applied for a New York online and mobile sports betting license but was rejected. They applied for the license together with rapper Jay-Z and Penn National Gaming’s Barstool Sportsbook. In May, the company applied to register the “BETFANATICS” trademark with the US Patent and Trademark Office, fuelling rumors that Fanatic’s long-awaited move into the sports betting space was imminent. In June, Fanatics was reportedly in talks to acquire German sports betting company Tipico.
Many believe Fanatics has the potential to become a market leader in the future alongside FanDuel, DraftKings, and BetMGM. However, it has yet to be discovered how exactly the company plans to enter the market.
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