Las Vegas Sands Jumps into the Digital Space with Live Casino

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iGamingNext Valletta brought some exciting news in June 2023: Las Vegas Sands is venturing into the online gambling landscape! The company announced the news on LinkedIn, in addition to an exclusive article by iGamingNext.

sheldon adelson online casino

After the death of Las Vegas Sands’s founder and former CEO Sheldon Adelson in 2021, the company is finally embracing digital gambling. But why only now, you may ask?

Until recently, Adelson has kept the Sands away from the digital revolution. Adelson was against gambling because he believed that online gambling increased gambling addiction, which has now been proven untrue.

But under the leadership of Robert Goldstein, the company is now ready to dive into the bustling digital marketplace with a bang.

Bold Entry with Live Dealer Casino

The company is playing its hand with a Live Dealer Casino, an interesting move in the industry that puts them in direct competition with other major gambling companies.

The VP of Commercial, Paul Myatt, confirmed the entry into this space via a LinkedIn post. In the post announcing his presence at iGaming Next Valletta, Myatt wrote:

Please get in touch if you’d like to hear what Sands is planning in the live dealer space. We’re gearing up for our launch with spectacular table games and game shows!

Las Vegas Sands Live Casino

Strategic Path to Digital Success

Las Vegas Sands is taking a different route from the B2C model adopted by other large U.S. casino operators like MGM, Caesars Entertainment, and Wynn Resorts. Unlike those operators, Las Vegas Sands intends to target the B2B live dealer space.

In the LinkedIn post, Myatt confirms that Sands is seeking to partner with businesses in the live casino industry. It’s a bold play that may offer substantial payoffs.

Continue reading if you want to learn more about what Sands’ entry could mean for the gambling industry!

The Future of Gambling

To launch its digital journey, Las Vegas Sands have set up an online arm named Sands Digital Services Opco, incorporated in Carson City, Nevada. With this move, Sands is preparing to capture the attention of the digital market in a new way. Besides the U.S. operations, Sands is expanding its reach globally, planning to set up a live studio in the Bulgarian capital, Sofia.

A Challenge to Market Leaders

Las Vegas Sands’ entry into the online gambling space may shake the industry, especially among established market leaders such as Evolution. Despite the late entry, Las Vegas Sands, known for its integrated casino resorts and possessing a market capitalization of over $42.5 billion, isn’t an opponent to be underestimated.

Evolution has for a long time been known as the powerhouse in the iGaming industry, so we can’t wait to see if Las Vegas Sands can challenge Evolution!

las vegas sands casino

Preparing for Launch

The excitement is high with the promise of a launch filled with spectacular table games and game shows! While the specific launch details remain unsure, we know that it will likely be sometime at the start of 2024. With job ads for live casino tech staff appearing, it’s clear Sands is assembling an all-star team for this venture.

A Bet on the Future

In the high-stakes world of digital gambling, Sands is betting big on its B2B approach. As they prepare for the launch of the Las Vegas Sands Live Casino, the industry waits with excitement to see how this move will shake up the current online gambling industry.

One thing’s for sure: the future of digital gambling is set to get A LOT more interesting with the entrance of Las Vegas Sands.

If you want to learn more about Las Vegas Sands developments in the Live Casino space, make sure to follow us on OnlineGamblers.com.

Las Vegas Sands is venturing into the digital gambling landscape with its Live Dealer Casino.

Under the leadership of their new CEO Robert Goldstein, Las Vegas Sands has embraced digital gambling after the passing of Sheldon Adelson, who was against online gambling.

Las Vegas Sands is introducing a Live Dealer Casino, putting them in direct competition with major gambling companies, like Evolution.

Unlike other operators like MGM, Caesars, and Wynn Resorts who adopt a B2C model, Las Vegas Sands is targeting the B2B live dealer space.

It represents Las Vegas Sands’ preparation to capture the digital market in a new way, both within the U.S. and globally.

Las Vegas Sands’ entry might shake the industry, challenging established market leaders such as Evolution.

While specific launch details are still uncertain, it’s expected to happen sometime at the start of 2024.

The shift occurred after Sheldon Adelson’s passing and under the new leadership of CEO Robert Goldstein who embraced the digital opportunities.

They’re betting big on a B2B approach, gearing up for a bold play in the live dealer casino space.

You can follow our updates on OnlineGamblers.com for developing information on Las Vegas Sands entry to Live Casino.

Catie Di Stefano has worked in the gambling industry since 2011 for major brands like Hard Rock Hotel & Casino, Gaming Innovation Group and Betsson Group. She started in customer support at age 19 and has since worked her way through VIP, CRM and Marketing. Today, Catie is passionate about educating players on consumer rights and the best approaches for legal play in the United States as the Director of Community Marketing at OnlineGamblers.com. Catie was born in Indonesia but grew up in Sweden. Currently, she resides in Spain with her two daughters.

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