Jake Paul & Betr – a new micro betting experience


On August 8th, 2022, the Internet heard an announcement by a boxer and famous digital influencer, Jake Paul, and Simplebet Co-Founder, Joey Levy. Jake posted a video introducing us to something new, something BETR.


So: what do we know about Betr?

Betr will be the first micro-betting-focused sports betting company to provide direct-to-consumer gameplay. It will be available to all USA state players, and after receiving the license, they will base their strategy according to the popularity gained. Paul’s fame on social media and Levy’s technical background will attract the new generation of Gen Z sports fans.

Betr App for Micro Betting

The app will target a new generation of players who focuses more on micro Live In-Game betting in real-time rather than betting pre-game. This app will introduce instant gratification of betting on pitches, at-bats, plays, and drives while watching a game.

Betr is powered by Simplebet’s AI technology that transforms virtually every moment of a sporting event into a betting opportunity by offering set odds.

“I wasn’t into sports betting until I was introduced to micro-betting,” explained Paul, but the new sports betting app Betr will bring innovation to the sports betting world.

We can only speculate if Jake and Joey will flip the sportsbook industry upside down, but from looking at the support they have received until now… just wow! Have a look below.

$50 million in series A funding for the BETR idea came from:

  • Florida Funders
  • 8vc
  • Aliya Capital Partners
  • Fuel Venture Capital
  • FinSight Ventures
  • Travis Scott
  • Ezekiel Elliott
  • Richard Sherman
  • Dez Bryant
  • DeSean Jackson
  • Braxton Berrios
  • Palm Tree Crew
  • Roger Ehrenberg
  • Mark Wan
  • Russell Galbut
  • David Grutman
  • Deirdre Bigley
  • Gary Barber
  • Simplebet
  • Stronach Group
  • Magic City Casino
  • Anti Fund
  • 305 Ventures
  • Elizabeth Street Ventures
  • Riverside Ventures
  • Gaingels
  • Moving Capital
  • Elysium Venture Capital
  • FJ Labs
  • Tampa Bay Ventures
  • Trog Hawley

BS with Jake Paul

Paul and Levy also launched a media venture, “Generation Of Sports Fans,” anchored by a talk show hosted by Paul, “BS w/ Jake Paul,” where he will be interviewing athletes and famous sports profiles. He explained that these interviews wouldn’t be boring and repetitive. He wants to understand how his sports colleagues feel, their plans, and what’s happening in their lives. “Can you name a person in the sports media industry who is under the age of 40? It’s all the old dudes and millionaires running all these organizations. And to me, they are doing a shitty job!” Jake said while promoting his show.

In the first episode, he interviewed Pro MMA FIghter “Suga” Sean O’Malley and World champion boxer Devin Haney. Their conversation touches on varied topics about O’Malley’s life and career. In this episode, you can also get Paul’s view on why the fight between Jake Paul vs. Hasim Rahman JR got canceled.

Here is the link to the full Jake Paul’s announcement video.

Who is Jake Paul?

BS with Jake Paul

Jake Paul was born on January 17, 1997, in Cleveland, Ohio, and grew up in Westlake, Ohio. He has English, Irish, Scottish, Welsh, Jewish and German ancestry. Jake has an older brother named Logan, who is also a YouTuber and internet personality.

The brothers first rose to fame on the video app Vine. Do you remember Vine? It was a short-form video hosting service where users could share six-second-long looping video clips. Jake has even played Dirk Mann on the Disney Channel series Bizaardvark.

Today most people recognizes Jake as an American social media personality and professional boxer.

In this videos, Jake has been heard saying: “Media wants to see me fail… and I am not gonna give them what they want!”

Why is Jake Paul so rich?

His boxing career began in 2018 when he defeated British YouTuber Deji Olatunji in an amateur contest via TKO. Turning professional, Paul beat the YouTuber AnEsonGib in the first round on January 30, 2020. Since then, his boxing career has taken off and he has competed with a long list of other competitors. Jake has shared that boxing has given him purpose, and it fits him perfectly. People around the industry also recognize that he has gone from Youtube and social media sensation, to a real fighting boxer.

Guess who is singing here? It seems like he is doing it all:

Yes, on his 20th birthday, Jake Paul reported that he had launched an entertainment collaborative called Team 10. Team 10 received $1 million in financing to create influencer marketing management and a creative agency around teen entertainment. The band didn’t last long, but in 2019, Paul released the single “I’m Single,” along with a music video. The song focused on Paul’s feelings about being single and his breakup with Erika Costell. When checking in August of 2022, the video has 26,323,218 views on Youtube, and Jake claims he is still not done with making music.

Interesting facts:

  • Paul has 70 million followers across all social media
  • 20 million subscribers to his YouTube channel
  • He was ranked as the No. 2 highest-earning YouTuber of 2021
  • in 2021 he earned $45 million in gross revenue

Who is Joey Levy?Joey Levy betr

There’s not much you can find about Joey Levy, but he has shared that he has a Bachelor of Arts and History at Columbia University in the City of New York.

We found it interesting that from 2016-2018, Joey was a Thiel Fellow. What is a Thiel Fellow?

Founded by technology entrepreneur and investor Peter Thiel in 2011, the fellowship is intended for students aged 22 or younger. The fellowship offers a total of $100,000 to drop out of school and pursue other work during two years, in addition to guidance and other resources. This other work would involve scientific research, creating a startup, or working on a social movement.


Liga Tarasova has a history of quality assurance and leading teams in an outsourcing company. Currently, she is working remotely as an Editor in Chief for Onlinegamblers.com. She stands for fair and safe gambling for people in the USA. Not long ago, she lived in Malta, the global iGaming hub, and worked at an iGaming company offering cloud-based product and platform services to B2B partners. Liga’s passion is visual arts and interior design.

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