What is Geolocation Technology?

geolocation usa gambling

Geolocation technology is a tool that determines the physical location of an individual or device. This ensures compliance with state and federal laws regarding online gambling in the United States.

This technology is crucial for the continued growth and success of the online gambling industry in the US, as it allows operators to accurately determine the location of players and ensure that they are not breaking any laws.


In order to participate in online gambling, players must be located within the borders of these states. Geolocation technology is used to confirm the location of players and prevent them from accessing online gambling sites and apps if they are located outside of the states where it is legal.

Geolocation technology works by using a combination of methods to determine the location of a player.

One of the most common methods is GPS data collected from the player’s device.

This data is then compared to a database of known locations, such as cell towers and Wi-Fi hotspots, in order to determine the player’s exact location.

Another method geolocation technology uses is IP address geolocation, which uses the player’s IP address to determine their location. This method is not as accurate as GPS, but it is still influential in determining whether a player is located within the legal boundaries of a state.


According to research, online gambling revenue in the US can reach $10 billion by 2025. The use of geolocation technology is a key factor in this growth, as it allows operators to comply with state and federal laws and offer their services to players safely and legally.

Geolocation Technology function

In addition, geolocation technology can also target advertising and promotions to players based on their location. This allows operators to offer tailored promotions and bonuses to players in specific states. And this afterward helps to increase engagement and retention.

In conclusion, geolocation technology allows operators to ensure compliance with state and federal laws. It prevents fraud and money laundering and targets advertising and promotions to players based on their location.

With the continued growth of the online gambling industry in the US, geolocation technology will become increasingly important. It ensures the safety and legality of online gambling for players and operators alike.

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Liga Tarasova has a history of quality assurance and leading teams in an outsourcing company. Currently, she is working remotely as an Editor in Chief for Onlinegamblers.com. She stands for fair and safe gambling for people in the USA. Not long ago, she lived in Malta, the global iGaming hub, and worked at an iGaming company offering cloud-based product and platform services to B2B partners. Liga’s passion is visual arts and interior design.