Betr has been granted a certificate of operations by the Massachusetts Gaming Commission. Originally, it was scheduled to launch in April. However due to some delaysit is now expected to launch in early May.
— Joey Levy (@joeyslevy) April 26, 2023
Betr will join six other operators that are already life in the state. Betr is already live in Ohio, but the company only holds a small share of the marketplace. Co-founder Joey Levy has stated that the company is not focused on market share but on accomplishing best-in-class unit economics.
In March, Levy tweeted that the company is focused on low-to-no customer acquisition costs, strong user engagement and retention, and community-driven vitality to inform best-in-class brand affinity:
…which will be determined by our ability to validate our model of 1) low-to-no CAC, 2) strong user engagement and retention, and 3) community-driven vitality to inform best-in-class brand affinity.
— Joey Levy (@joeyslevy) March 28, 2023
The Cavinder twins, college basketball and social media stars were recently signed by Betr to promote the brand on the media side rather than the sportsbook side.
What is Betr?
Betr is a Sportsbook App that was created by two co-founders, Jake Paul, and Joey Levy. It is an online betting platform that allows users to place micro-wagers on sports events.
The app is designed to provide users with a user-friendly and convenient way to access the sports betting market. Betr offers a range of sports and events to bet on, including football, basketball, baseball, hockey, and soccer.
Overall, the company is focused on providing a community-driven experience, which includes social features that allow users to interact with each other and engage in discussions about upcoming events. Betr is currently available in Ohio and will soon launch in Massachusetts.
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