Betr fined over marketing breach 

Australian company Betr (yes, the same name as Jake Paul’s micro betting company Betr) has received a fine of $20,655. The operator was marketing to an Australian self-excluded player and encouraged them to sign up.
Matthew Tripp’s company launched in October and offered punters 100/1 odds on all bets up to A$10 on the Melbourne Cup. And now the brand has been fined by the Northern Territory Racing Commission for breaching the code of conduct. The operator directly marketed offers to a self-excluded player, called ‘Mr M’, with an offer to open a betting account. It has been confirmed that Betr contacted the player by phone and text message. It happened in early October, shortly after he had joined the self-exclusion register.

betr matthew

If a player register for self-exclusion, the player voluntarily refuses all Northern Territories-based operators with the option of severing ties forever.

The operator claims that it didn’t know that player was on the self-exclusion register when they contacted him. The regulator proves that this statement is wrong. Proving that the operator received a copy of the full list of self-excluded persons on 5 October 2022, which included Mr M’s details.

Comments from the Racing Commission

The Racing Commission added: “These communications took place between 5 and 10 October 2022, which was shortly prior to Betr’s launch. This was before its customer database was completely populated and cross-checked for all self-exclusion data provided by the commission.”

The statement mentioned that although Betr is a new licensee, the management of Betr has been in the industry for many years. It holds similar positions within other Territory-licensed bookmakers. The Commission expressed disappointment that under the leadership, affiliates and employees still contacted persons. This happened without ensuring the process of completing the self-exclusion list into the Betr systems.


Read more on the Jake Paul’s and Joey Levy’s brand here: ”Jake Paul’s Betr gets Ohio License” and ”Betr brings micro betting to Indiana” here!

Liga Tarasova has a history of quality assurance and leading teams in an outsourcing company. Currently, she is working remotely as an Editor in Chief for She stands for fair and safe gambling for people in the USA. Not long ago, she lived in Malta, the global iGaming hub, and worked at an iGaming company offering cloud-based product and platform services to B2B partners. Liga’s passion is visual arts and interior design.

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