Betr has announced a partnership with Caesars Southern Indiana, EBCI Holdings, to provide market access and licensing to the State of Indiana. Boxer and famous digital influencer, Jake Paul, and Simplebet Co-Founder, Joey Levy run micro betting app Betr, which allows fans to bet on any live sports game. Micro betting platform plans to introduce real money sports wagering in Indiana in the coming months. The partnership is predominantly equity-based, making EBCI Holdings one of Betr’s largest shareholders.
Thrilled to announce our partnership with Eastern Band of Cherokee Indians (EBCI) & Caesars Southern Indiana to bring @betr to Indiana, assuming we receive the honor & privilege of receiving regulatory approval from the Indiana Gaming Commission. 1/3https://t.co/743hR4slgr
— Joey Levy (@joeyslevy) November 3, 2022
Joey Levy said they are excited to work with Caesars Southern Indiana and EBCI Holdings. ”The aim is to bring Betr to the state of Hoosier. Market access is one of the key expenses associated with launching a regulated sportsbook in the US, so we have focused on partnering with partners who support our vision and are willing to take equity instead of cash for access. We are very pleased to announce this partnership and are grateful for the opportunity to go through the licensing process with the Indiana Gaming Commission.”
Additionally, Brad Seigel, general manager of Caesars Southern Indiana commented, “Our partnership with Betr will bring a fresh, dynamic new way of betting to thousands of sports fans in our area. It’s an exciting new way to engage in live sports. With Betr’s micro betting focus combined with Betr’s intelligent take on sports media, led by boxing star Jake Paul, we believe Betr will be a fun new option for sports fans across Indiana and will appeal to mass-market consumers.”
Details about the companies involved
EBCI Holdings was formed in 2021. With the aim of diversifying the Eastern Band of Cherokee’s holdings in the commercial gaming and hospitality businesses. The Eastern Band of Cherokee Indians entered the casino gambling industry in 1997. They operate two tribal casinos in western North Carolina with a long track record of success. The tribe has a long-standing relationship with Caesars Entertainment, which has managed both North Carolina casinos since they opened.
Caesars Southern Indiana, located 20 minutes from downtown Louisville, Kentucky, is the area’s premier casino gaming and entertainment destination. Caesars offers world-class gaming with over 1,000 slots, 70 table games, live poker, and sportsbook at The Caesars Sportsbook. The hotel offers luxurious accommodations in more than 500 rooms and suites, as well as an indoor pool and spa. Exciting nightlife options include VOLT Lounge, Juno Bar and Spears & Spirits, and headlining entertainment. Caesars Southern Indiana offers various dining options, from quick meals to fine dining.
If you wish to know more about Betr, read here!
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