Betr becoming the first US online operator to ban credit card gambling
Sports microbetting operator Betr, founded by Simplebet co-founder Joey Levy and influencer Jake Paul, has announced that it will ban the use of credit cards on its micro-betting app. If they do, they would be the first online operator doing that. Joey Levy, Betr’s CEO, announced it during the Global Gaming Expo event in Las Vegas on October 10.
Levy also said that Betr will become the first operator to enforce mandatory deposit limits for 21-25-year-olds. Levy shared, “Sports betting should be about enhancing the way the mass market fan consumes and interacts with sports,” Levy wrote on LinkedIn. “The experience should be like going to the movies and paying $20 for 2 hours of entertainment; watching a live game & spending $20 on Betr to make that game more entertaining.” “We will win by becoming the primary app folks use to enhance the way they watch sports. As sports betting proliferates nationwide, we have a responsibility as leaders to get this right.”
Betr first launched its micro-betting app on September 2 on a free-to-play basis. Read more about their venture here!
Betr’s partnership with Prizeout Corp
Betr also partnered up with Prizeout Corp. It will be Betr’s only withdrawal method for the winnings gained from free-to-play option. The app will target a new generation of players who focuses more on micro Live In-Game betting rather than betting pre-game. This app will introduce instant gratification of betting on pitches, at-bats, plays, and drives while watching a game. Betr is powered by Simplebet’s AI technology that provides instant gratification of every moment of a sporting event into a betting opportunity. You can bet, for example, on every field goal, pass, or player.
Jake Paul has shared that Betr is striving for the “TikTok-ification” of sports betting. At this point, it is free to play as the brand is waiting for licensure for real-money betting in select US jurisdictions. So until they go live with the license, players can withdraw their winnings by getting a gift card.
David Metz, Prizeout Founder and CEO, said, “We are excited to see the launch of the Prize out and Betr collaboration. Their innovative platform is the perfect match for our technology, with both parties working together to deliver a unique betting experience that aims to give users more for their money.” After the withdrawal is approved, gift cards get delivered instantly without any fees in the process.
Alex Ursa, Head of Product at Betr, added that Betr users will now be able to stretch their winnings further to get real benefits towards their brands of choice. “Our partnership with Prizeout will give our users another way to win, and we look forward to taking this next step with them.”
Light & Wonder’s permanent CEO and president announcement
Light & Wonder appointed interim CEO Matt Wilson to the role permanently. Matt Wilson will also serve as president and join the group’s board of directors immediately. He spent one month in the interim position after Barry Cottle left the business.
Previously Matt Wilson acted as CEO of Light & Wonder’s gaming business. Currently, Siobhan Lane is working in this role. She has moved up the ranks from her position as SVP and CCO of gaming. Executive chair of the Light & Wonder board of directors Jamie Odell shared, “The board of directors unanimously determined that Matt is the right choice to lead Light & Wonder’s next chapter given his impressive track record, extensive industry experience, and his pivotal role in transforming our business.”
He added: “Matt has demonstrated impressive leadership, strategic vision, and a passion for our business. He fully embodies the Light & Wonder culture, which embraces innovation, a player-first mentality, and a deep commitment to performing and winning as a team. “The board is confident in Matt’s ability to unlock the full potential of Light & Wonder as we enter this exciting next chapter.”
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