BetMGM on TV featuring NHL legend
BetMGM just launched new TV content that features NHL legend Wayne Gretzky and Edmonton Oilers captain Connor McDavid. I was released just before the NHL season kicks off. The campaign was created by 72andSunny New York. And it is directed by Peter Berg, executive producer of the US TV shows Entourage and Ballers.
You will be able to see it in broadcast, outdoor marketing, digital and social channels throughout the NHL season. Also, it will be included in BetMGM’s ”It’s On!” campaign which went live already in September.
McDavid signed with BetMGM in March. He is one of the first active professional athletes from the four major professional sports leagues to become an ambassador for the brand. He joined Gretzky, who signed in June 2021.
The “IT’S ON” campaign features BetMGM brand ambassadors, including Jamie Foxx, Barry Sanders, Kevin Garnett, Vanessa Hudgens, and Jalen Rose, among others.
BetMGM VP of brand Raymond Doyle shared, “It’s incredible to showcase two of the greatest hockey players on-screen interacting with one another.” He also said that they look forward to entertaining hockey fans during commercial breaks. He believes that two of the game’s legends blend sports and entertainment and demonstrate the endless possibilities with BetMGM.
— BetMGM 🦁 (@BetMGM) October 7, 2022
Cincinnati Reds’ official sports betting partner – BetMGM
BetMGM has become the official sports betting sponsor of the Cincinnati Reds baseball team. The arrangement came before the launch of legalized sports betting in Ohio, which will take place on January 1, 2023. They plan to open a BetMGM sportsbook at Great American Ball Park, the home stadium of the Cincinnati Reds.
Adam Greenblatt, CEO of BetMGM, “Today’s announcement marks the beginning of our plans to create the most entertaining and dynamic sports betting experiences in Ohio. Through our relationships with the Reds and MGM Northfield Park, we look forward to bringing unique BetMGM content to Ohio’s passionate sports fans.” This also means that the BetMGM sign will be at Great American Ball Park and a VIP experience for fans.
Doug Healy, chief financial officer for the Cincinnati Reds, said, “BetMGM is renowned for their expertise in entertainment and sports gaming, and we believe their brand best fits our high customer standards and will also help draw visitors to our city.”
OnAir Entertainment rolling out US live dealer studio in 2023
Live casino supplier OnAir Entertainment is launching a US studio rollout at the beginning of 2023. Their strategy is to launch five regulated live casino states. Afterward, they plan to add the pending states once the legislation is in place.
The brand is preparing to enter several regulated states with a suite of localized and tailored content. OnAir Entertainment’s game portfolio includes traditional, newer, and operator-specific games. They recently launched in Ontario where they are ”already delivering exceptional results.”
OnAir Entertainment CCO Simon Field shared “Our exceptional performance in Ontario proves that we are top of the league when it comes to live products for forward-thinking operators, and we expect our games to perform just as well in the US.” He also added that since 2021 they have built and delivered a significant portfolio of differentiated live casino content. He mentioned that many of the world’s largest iGaming brands integrate their products and deliver record results for our partners.
Field added that OnAir Entertainment never stops innovating. They have a roadmap of classic, US market-specific, state-of-the-art content that no other supplier in the industry can match. “Our exceptional performance in Ontario proves that we are top of the league when it comes to live products for forward-thinking operators, and we expect our games to perform just as well in the US,” Field concluded.
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